Using Social Media to Recruit Employees for Your Cleaning Business
One of the most powerful tools your business can leverage to connect with potential employees is social media. New hires are all a click away, just waiting to engage with your cleaning business. So using social media to recruit employees is something you should be considering if you haven't yet dipped your toe in the water.
Recruiting Employees Using Social Media Begins With Your Website
Your online brand isn't just for potential customers; it should also attract potential employees. These days people want a fun place to work that isn't filled with stress or drama. A well-branded career page on your website must do the job of showcasing your business as a great place to work.
Consider Buckets and Bows Maid Service in Texas. Who wouldn't want to work there? Their career page is filled with videos of happy employees and reasons why someone would want to work there. Featuring the videos in employment ads on social media can make a big difference in the response rate you'll get when posting a job opening.
Also, be sure to include a screening application on your website. After selling them on why they would want to work for your company, drive them to the application page. Use this is a screening tool and to make sure they can follow instructions. Reply to the applicants right away, giving them the next step in the process.
What Social Networks Should I Use to Post Job Openings?
There are three key networks to utilize for your job openings, each with its own strength depending on the needs of your business, and the demographic you are trying to reach. The three most effective for recruitment are Facebook, Twitter and LinkedIn.
Facebook is an effective way to use targeted advertising to recruit cleaning technicians. Facebook advertising operates in a “pay per click” format where you only pay when someone actually clicks on your ad. You can target these ads specifically at people searching for jobs in your region, and even narrow it down by gender, age and interests to make sure your ads are getting in front of the right people.
Rather than simply posting text that states the basics of the job, create ads that contain a real appeal to the individual candidates you are trying to recruit. Talk about what sets your cleaning business apart, and the reasons a career with you will be desirable. Combined with Facebook's targeting, this can be a great way to tap into a receptive audience.
Boring ad:
Part time cleaning job, 5 – 9pm, Mon – Fri.
$9.00 per hour, immediate openings
Ad that get noticed:
Twitter is currently one of the most popular social platforms for young people and a good demographic to target for entry-level positions like a cleaning technician. Tweets are short and sweet, generally giving a straight-forward message in 140 characters or less. An example for recruiting cleaning technicians could be:
“Wouldn't you love to get paid to get fit? Become a cleaning technician with us and your wish can come true! #JobSeekers #Careers”
Using hashtags allows your tweets to be sorted into categories that can be tailored for those looking for employment. Be sure to include a link to the careers page on your website to bring traffic to it. You can also add graphics to you tweets so be sure to do that to grab more attention.
LinkedIn is a network specifically designed for the career-oriented. It allows you to search for candidates based on qualifications, and if you opt to pay for a premium account, you can apply advanced filters to narrow down your search as much as possible.
You can also make job postings on your company page to increase exposure to those seeking employment. LinkedIn also has “Sponsored Ads”, similar to Facebook. The ads will appear in your connections' news feed.
Video Takes Recruiting Employees to the Next Level
Using video is a good way to distinguish your business from local competitors. One way to do this is by incorporating videos into your social media recruitment campaigns. YouTube is a fantastic tool to host your videos and easily share them.
One effective way to use video is to interview your employees about their positive experience with your business (see the graphic above from Buckets and Bows). You can share this video on your social media channels and embed it on your careers page, so incoming employees can get a feel for what it will be like working for you.
Social media is a fantastic tool to improve employee recruitment and find more of your ideal candidates. First strategize about why someone would want to work for your cleaning company. Then use that in the content on your careers page on your website so you can drive people there to learn more and apply. And finally, decide on the social media channels you'll use, come up with a compelling ad, and target that ad using the tools available. There are amazing candidates out there, you just need to reach them where they are, and where they spend a good share of their time. Start spreading the word and before you know it, you'll increase the number of potential candidates seeking job opportunities from YOU!
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It is time to fine-tune your hiring process? Your hiring process includes getting the "Legal Stuff" set up correctly, writing job descriptions, setting up your pay scale, writing your ads, recruiting candidates, interviewing and asking the right questions, onboarding and training
Make it easy on yourself and use the roadmap to plan you hiring process today!
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