Educational Webinar Series
Welcome to The Janitorial Store's Educational Webinar Series
Our Educational Webinar Series is designed to equip commercial cleaning business owners and their teams with the knowledge, tactics, strategies, tools and resources needed to grow and succeed in today's competitive market. Each session focuses on key areas of running and operating a successful commercial cleaning company.
Led by industry experts and real-world professionals, these webinars offer practical insights, proven systems, and actionable takeaways you can apply immediately to strengthen your business. Whether you're just starting out or scaling to the next level, this is your go-to resource for ongoing education in The Business of Cleaning.
The Basics of Cleaning Chemistry [Part 1]In order to clean professionally, cleaning companies and their front line Team Members must understand the Basics Of Cleaning Chemistry. It is critical to choose the right cleaner for the type of soil being removed and the surface being cleaned. Without this knowledge, you or your employees risk damaging client property. In Part 1, we cover the role of cleaning and "cleaners"....Learn More
The Basic Of Cleaning Chemistry [Part 2]In order to clean professionally, cleaning companies and their front line Team Members must understand the Basics Of Cleaning Chemistry. It is critical to choose the right cleaner for the type of soil being removed and the surface being cleaned. Without this knowledge, you or your employees risk damaging client property. In Part 2, we discuss the factors involved in selecting the correct "cleaning" product....Learn More
Employee RetentionRecruiting and hiring the right employees is certainly a challenge for those of us in the cleaning industry. But this is only half the battle. More difficult, often times, is getting your best cleaning technicians to stick around. Retaining a top-notch team takes effort, so in this webinar you'll learn: The #1 Key to Employee Retention, The 4 C's of Onboarding (designed to retain new employees right from the start), What Motivates Engaged Employees, Tips for Employee Retention, The 4 Keys to Employee Retention...Learn More
Webinar: Live Website Reviews for Cleaning CompaniesPutting up a website for your business is easy. But getting that website to generate leads and then convert those leads into customers? Not so much any more. There is so much competition for your customers' attention that year by year, it's become more difficult to capture and retain their attention. If prospects DO find your site, how long do they stay on it to check out your company? Jean Hanson, Certified Marketing Consultant, reviews 6 cleaning business websites in this recorded webinar....Learn More
Effective Onboarding for Commercial Cleaning CompaniesFinding new employees is the #1 challenge holding businesses back today — but there's a powerful solution you can control: retaining the employees you already have. And retention doesn't start months into their employment — it starts on their very first day. Onboarding is your opportunity to transform new hires into loyal, high-performing team members. In this webinar, we’ll show you exactly how to build an onboarding process that sets your employees — and your business — up for long-term success....Learn More
Webinar: Pro Recruiting Tips for Finding Good Employees FasterFinding quality employees is top of mind with cleaning business owners, that's no surprise. Would you like to learn some of the secrets that Pro Recruiters Use? Could you imagine hiring over 250,000 people? Learn the shortcuts and best practices from someone whose entrepreneurial business did that in the ten years before she sold. When 74% of the workforce are open to making a job move at any given time (Jobvite), it's time to re-think your recruiting process to ensure you're attracting the right candidates....Learn More
Webinar: Best Practices for Effective Employee TrainingAs cleaning business owners, your job is to make the most of available resources to ensure profitability. This can be challenging when average industry employee turnover rates are in excess of 300%. How will you ensure that your employees are equipped with the skills and knowledge necessary to do their job efficiently? This is a recorded webinar with hosts Jean and Steve Hanson, Co-founders of The Janitorial Store, and guest Joel Craddock, Certified Master Trainer....Learn More
Webinar: 5 Steps to Make LinkedIn Work for YouDo you ever wonder, why am I even on LinkedIn? Did you create a profile, never to log in again? First the bad news: if you're not interacting with other users on LinkedIn, you're missing a major opportunity to reach potential clients, collaborators, and connections that can make a huge difference in your business. The good news? Anyone can learn how to make LinkedIn work for you!...Learn More
Webinar: Roadmap to Hiring SuccessGrowing your cleaning business means growing beyond being able to do everything yourself. The way you build your team sets the future course for your business success. Whether you are just getting started hiring employees, or you need to review your process to ensure you're being compliant -- this recorded webinar will help you create your roadmap for successful hiring....Learn More
WEBINAR: Best Practices for B2B Email Marketing CampaignsWho says email marketing is dead? For B2B cleaning companies with long sales cycles, email is a great way to stay in touch and build credibility with leads in your pipeline. And if you do it right, creating content to put in your newsletter will help drive traffic to your website and create more engagement on social media. In this recorded webinar you'll learn the benefits of B2B email marketing campaigns, the tools to use, building your list, design tips, content ideas and amplifying to a wider audience....Learn More
Webinar: 2 Insights Your Cleaning Company Isn't Capitalizing OnThis is a recorded webinar with Toby Keeping of Swept Technologies. In this webinar you will learn: 1) The resource you already have but are failing to use, 2) How your customers' expectations have changed and what you can do to take advantage of it, 3) How we leveraged these insights as a cleaning company to win over 80% of our contracts, 4) A brief walk-through of the Swept platform...Learn More
Webinar: Automate Your System for Getting Testimonials and Online ReviewsEveryone wants more customers. But prospects are now searching for proof that your company is worthy of doing business with, which means they want to see what other customers are saying about your business. Register today to learn how you can: 1) Easily implement an automated system for getting customer feedback, 2)Minimize the chance for bad reviews, 3) Automatically push testimonials to your website, 4) Encourage happy customers to leave reviews across the Internet....Learn More
Video: What's Missing in Your Marketing?Marketing is hard, isn't it? And it's not getting any easier as fast as things change. What worked just a few short years ago may not work today. If you're tired of struggling with marketing and spending money on hit-or-miss tactics that just don't seem to work, then I'd like to invite you to join us in this one-hour webinar....Learn More
Video: Invoicing for Commercial Cleaning CompaniesInvoicing is a critical necessity for all commercial cleaning companies. Putting an invoicing system in place will assure you get your invoices out on time and that you get paid on time. This video will provide you with the working knowledge to understand and create an invoicing process that is efficient and will help your business stay on track....Learn More
Video: Basic Bookkeeping Principles for Cleaning CompaniesThis video will give you the knowledge you need to understand basic bookkeeping principles for your cleaning company. If you want your company to succeed, you will have to understand financial management. Understanding the basic bookkeeping principles and applying these principles daily will be a big part in the success and longevity of your cleaning company....Learn More
Webinar: Winning Friends and Influencing People To Grow Your Cleaning BusinessThis webinar shows cleaning business owners how to utilize Dale Carnegies proven human relations principles and success strategies to win friends, influence people and build your janitorial service business! Our guest speaker is Michael Frenda, Regional Manager of Performance Consulting at Dale Carnegie Training and co-owner of Thunderbird Maintenance Corporation....Learn More
Closing The SaleIn this high-impact session, seasoned sales coach Dick Ollek returns by popular demand to break down the most overlooked, yet crucial, part of the sales cycle: closing the deal. Packed with real-world scripts, proven rebuttals, and powerful tools like the “Buyer’s Balance Sheet,” this training will show you exactly what to say when prospects hesitate, push back on pricing, or stall on start dates....Learn More
Webinar: Components of a Successful Sales ProposalThis is a recorded webinar with guest presenter Dick Ollek, CBSE. You have worked hard to get the prospect to let you present a proposal so don't "blow it". The proposal is your chance to prove you are the company they should hire. What you say and how you say it is critical to making the sale. In this webinar you'll learn: the 10 things that should be included in every proposal, in what order they should be and why, where to talk about price, what to say when the tell you to drop it off, and more....Learn More
VIDEO: Social Media Marketing for Building Service ContractorsMost commercial cleaning business owners think social media is all very confusing. There's all these different sites, there's millions of people using them, it's just a big waste of my time, and I don't even know where to start! But you have an opportunity to use these sites in a way that most are not doing, and this video shows you how to leverage a marketing tool that us being under-utilized in our industry....Learn More
Webinar: Build Your Cleaning Business Without Breaking Up Your MarriageThis is a recorded webinar for people struggling to balance their marriage with their cleaning business. For those of you that are running your business with your spouse or significant other, we'll address: 1) why it's not easy to work with your spouse, 2) why you need to define your roles 3) setting ground rules, 4) communication. For those of you that are running your business on your own and are struggling with getting your spouse on board to support your efforts, we'll address: 1) why some spouses are not supportive, 2) how spouses sabotage your business, 3) how to deal with sabotage....Learn More
Webinar: Managing Unacceptable Employee Behavior In Your Cleaning BusinessIf you are dealing with employee behavior problems, this recorded webinar is packed with the information you need to start solving the problems and getting your company back on track. Also included below the video are links to two assessments: 1 - Do You Have An Attitude Problem In Your Cleaning Company? 2 - Employee Termination Analysis. In addition, you'll receive a link to a template with verbiage you can use to deal with emotional employees....Learn More
WEBINAR: How to Create Happy Customers Through Well Trained EmployeesYour customers generally judge you, your reputation, and your quality of service by the way your employees handle themselves and deliver on the promises you make. Do your employees really know how to represent your company in the way you want it to be represented? Here you will learn how to create a thorough and effective customer service training program that will pay big dividends with your customers. This is a FREE webinar for members....Learn More
Webinar: Taking Care of Your Most Important Asset: Your PeopleMary Miller, owner of Jancoa Janitorial Services in Ohio shares the philosophies her company lives by when it comes to taking care of their employees. The results are almost unheard of in the cleaning industry! In this webinar you will learn: 1) How to create a culture that will engage employees, 2) How to build a happy customer base while increasing efficiency, profitability and loyal employees, 3) The five keys to being a Dream Manager....Learn More
Closing the Sale - Why the Biggest Obstacle is YOU!No matter how great your cleaning service is, if you can't close the sale your business will fail. This webinar is for those cleaning business owners who are struggling, failing and wondering why they can't close the sale....Learn More
How To's of Prospecting for Commercial CleanersThis is a recorded webinar for members. RainMaker Sales Support, shares some of their techniques and experience on how to hit your sales goals by getting the most out of your prospecting! This informative webinar is given by the Owner of RainMaker, Patricia Gaffney, who has over 10 years prospecting experience in this industry....Learn More




