Struggling To Make The Sale? Take A Look At What Is Within Your Control And Start Making Changes Today!

Why do some cleaning business owners seem to gain business effortlessly while others struggle and struggle to gain one small account?

There are many reasons prospects choose one cleaning company over another. Keep in mind, some of these reasons are within your control and some are out of your control. Circumstances that are out of your control include:

1. They went with a friend or family member.
2. They went with a ridiculously low price that you can't compete with.
3. The company is nationwide and switched to a national cleaning company.

Since there is nothing you can do about the circumstances that are out of your control, focus instead on those things you CAN control. There are several:

1. Strong communication skills that help you connect with the prospect and inspire confidence.
2. Strong belief in the quality and reliability of your service (if YOU don't believe you're the best, you'll never convince your prospects you're the best).
3. Confidence in yourself and the ability to deliver a persuasive presentation that convinces the prospect that you are the only service that can deliver what they need. This includes documentation that supports a strong training program and quality assurance program.
4. Creating a professional image, which includes personal appearance, professional conduct during meetings and walk-through's, compelling marketing materials, and bid proposal materials that stand out from the competition.
5. Providing strong references and encouraging your prospects to call your satisfied clients.
6. Providing a proposal that is comprehensive, accurate and competitive, and that showcases your ability to solve the specific problems uncovered by the prospect.
7. Persistent, consistent marketing messages that target the specific issues prospects have, and compelling reasons why your company is the right choice.

You may think you are doing everything you can to market your cleaning services. But if you are not seeing results, take a close look at the 7 things that are within your control and start making changes immediately. You may be surprised at what a positive difference it will make in your marketing efforts.

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Copyright TheJanitorialStore.com. All Rights Reserved. Jean Hanson helps owners of commercial cleaning companies build a more profitable and successful cleaning business through her online community at TheJanitorialStore.com. Jean is also the host of the popular Web TV show CleaningBiz.tv and author of the newsletter Trash Talk - sign up today!