How to Produce a Video for Your Cleaning Business

Producing video content for your cleaning company is the first step in gaining more clients. Marketing specialists use videos to create more engagement with prospective clients and help guide them along the buyer's journey.

In 2022, video content has increased by 82%, and people say they only want more. As a result, social media platforms are adopting more avenues to show photos and video content. Instagram and Facebook have added stories; Instagram specifically has a "Reels" feature that gets promoted through their algorithm over photo posts. Now more than ever is the time to start producing video content for your cleaning company.

The Power of Video: Why Cleaning Companies Should Create Engaging Content

Getting started and potential roadblocks

Understanding all of this, it may be a shock that video content is one of the most underutilized marketing efforts by most cleaning companies. What is keeping companies from creating videos? The roadblocks could be endless: time, equipment, money, or lack of topics. Truthfully most of these roadblocks exist in your mind and not in actuality.  What are your roadblocks? Is it something mentioned above, or is it because you aren't sure if a cleaning company could make an impactful video?

Overcoming roadblocks

Content should always be relevant, including video, to the person watching it. What is more relevant to the average person than cleaning? Everyone does it (hopefully), and if they don't, they know someone who does or has hired a service like yours. What you have to say, someone will want to hear and see. There are lots of directions you can take your video; you can be funny, educational, or share about who you are and the services you offer.

Practical steps to produce a video

Let's get practical and address some more of those roadblocks. How can you produce a video for your company today?

How to start it

Have a brainstorming session with your team, and discuss what you could share with your audience. An easy way to come up with ideas is to think of videos each of you watched and enjoyed. Then, try to see if you can do something similar. Another way to develop ideas is to look up viral TikToks or social media video trends. Trends are fun because they are familiar to the audience, but they'll be curious about your twist.

Setting it up

Now you have your idea. How will you capture it? Here are some filming tips:

• No fancy equipment is needed. Use your phone! Prop it up somewhere, or have someone hold it steady for you.
  
  
• Don't cover the microphone with your hand.
  
  
• Choose to record vertically (portrait) or horizontally (landscape) for all your clips with your phone. It will make editing and uploading easier.
  
  
• Record in a quiet place, especially if it's a speaking video.
  
  
• Use a well-lit room or go outside. Natural light is the best, and you should be facing it if possible.

What your video should include

Your video should include something relevant to what you and your company do. If it's something funny, ensure you're in your cleaning gear or feature a product you use. Include context at the beginning or, if you are uploading to social media in the written text, who you are and what you do.

Ending it with a CTA

Your video should have a call to action (CTA). Invite your audience to interact with you. Here are some examples of how you could end your cleaning company's videos:

• "Book a free consultation today."
  
  
• "See our website for more before and afters."
  
  
• "Download our full list of green cleaning products."
  
  
• "Sign up for 1-hour of free cleaning."

Why is a CTA important?

Calls to action are vital because they guide prospective clients along the buyer's journey. They create opportunities to generate more contact points with prospective clients. A CTA gives clients a chance to learn who you are and the value you add to their lives and motivates them to book your cleaning services.

Now you are ready to produce your first video for your cleaning company. Showcase who you are and what you have to offer to your clients. You can use all the tools above to create something specific that only you can do.

Ready to take your commercial cleaning business to the next level? Contact The Janitorial Store today.