What Should I Put On The Back Of My Business Card?
Now you might not consider the back of your business card all that important, but how you handle this can make a difference in whether your card is tossed in the trash or whether it becomes the start of a new relationship.
I've seen all sorts of business cards over the years, some one-sided and some with printing over every open space. Most people that print on the back of the card make some kind of discount offer. A new trend is to add a QR code to the back of your card. Recipients of your card can scan the QR code with their smart phone and be taken to a web page of your choice -- it doesn't have to be your home page. It could be a landing page encouraging them to take some sort of action like signing up for your newsletter or a discounted offer. You might also send them to your Facebook page.
I used to think you needed to fill up both sides but I don't agree with that any more. That's because I believe you should have a place for writing notes on the back of the card. There is actually room to do a little of both. I like the idea of placing a QR code on the left side of the card and then creating a border around the open space with a single word in the upper left side of the box -- Notes. It would look something like this:
If people don't make notes on business cards, they tend to forget about the person they met. What I like to do is use a person's business card to jot a note about the meeting. It could be anything to remind you of the person -- maybe he knows someone you do; maybe he mentioned a lead for you; maybe she showed an interest in getting together for coffee, etc. Then when you review the cards it will jog your memory so you can take action by reconnecting in a meaningful way.
I would also do this as much as possible -- write a note on the back of YOUR card, asking them to call you about a possible referral. Most people don't miss an opportunity for a referral, especially if you're giving it to them at a networking event. That's why they're there! Just be sure you really do have a possible referral and that you're not just trying to get them to call you so you can sell them your cleaning services! That tactic will surely backfire.
This strategy works well when you're out there doing a lot of networking. You'll start meeting all sorts of people, which makes it much easier to offer referrals to others. THIS is the magic of networking, and this is why the back of your business card is an important consideration.
One last tip -- buy cards that have a back that you can actually write on with a regular pen. I once bought a great looking card that used heavy card stock and was shiny on both sides, but it was impossible to write on!
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Copyright TheJanitorialStore.com. All Rights Reserved. Jean Hanson helps owners of commercial cleaning companies build a more profitable and successful cleaning business through her online community at TheJanitorialStore.com. Jean is also the host of the popular Web TV show CleaningBiz.tv and author of the newsletter Trash Talk - sign up today!
