Are Great Salespeople Born or Made?
Are Great Salespeople Born or Made? What Every Cleaning Business Owner Needs to Know to Win More Work
In the commercial cleaning industry, the word “sales” often feels like a world apart from what we do best—servicing accounts, managing teams, and delivering consistent results for our clients. But here's the truth I've learned after years of building my own commercial cleaning business and coaching others across the industry: Nothing Happens Until Something Is Sold.
Yet, time and again, I hear business owners, operations leaders, and even sales managers claim:
“The best salespeople are born, not trained.”
I challenge that. And here's why.
The Sales Myth That's Holding Your Cleaning Business Back
When people say someone is a “natural-born” salesperson, they're often describing someone who seems to have effortless confidence, charisma, and the ability to connect with anyone. But what they don't see are the countless hours that person has spent refining their skills—often through painful trial and error.
Sales, like cleaning, is a learnable process. It's not about personality. It's about preparation, practice, and execution. You wouldn't send a technician to strip and refinish a floor without proper training and hands-on experience. So why treat sales any differently?
Sales Is a Performance—But It's One You Can Learn
Think about it like this:
- A comedian can have the perfect joke, but if the delivery is off, it falls flat.
- A chef can give you the exact recipe, but if you don't practice it, your version won't match the picture on the cover.
The same is true in sales.
You need both:
- A Proven Process – Your “sales recipe” that's based on what works in the commercial cleaning industry.
- Authentic Execution – The ability to deliver that process naturally, confidently, and in a way that connects with your prospective clients.
The good news? Both are teachable. And both are essential if you're serious about winning more business.
The Cost of Not Learning Sales the Right Way
Most cleaning businesses learn sales the hard way—by losing deals and wondering what went wrong. I've been there. I've walked away from walkthroughs feeling like I nailed it, only to get the dreaded “we went with someone else” email days later.
The reality is this:
- Every lost deal is a missed opportunity, and over time, that costs your business far more than you think.
- But you don't have to spend 10,000 hours making mistakes to figure it out.
How The Janitorial Store Can Help You Sell Smarter, Not Harder
At The Janitorial Store, we've helped thousands of cleaning business owners just like you master the sales process—without wasting time, money, or confidence on trial and error.
- We provide proven sales training designed specifically for the commercial cleaning industry.
- We give you real-world strategies to help you sell with confidence.
- We offer tools, templates, and coaching to help you implement and win more work.
So, are the best salespeople born or made?
We believe they're trained, equipped, and coached.
And that's exactly what we're here to help you do.
Want To Learn More And Take Your Business To The Next Level?
Explore the wealth of resources available at The Janitorial Store to help you master the business of cleaning. From actionable lessons to expert insights and tools, we've got everything you need to grow your commercial cleaning business.
Join The Janitorial Store today and unlock access to training, tools, and a network of like-minded professionals ready to help you succeed. Visit www.thejanitorialstore.com or email us at [email protected] for more information. Don't miss out on this opportunity to level up your business!
