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"I was on the verge of giving up when I found this sight and now I am planning and reading everything on this website. I Thank God for the both of you. I bet you I have asked about 100 questions in the last 2-3 weeks. You guys Rock!" Patricia Myers, Mr. Klean Services, LLC, Kansas City, Missouri
"Steve --I just wanted to thank you ever so much again for taking the time to speak with me about my growing business. I gained much from the time spent with you on the phone and have lots of fodder for thought. It's tough starting out and with so much information, mostly misinformation, on the web, I was grateful for your ideas and suggestions. Again, thanks for all your wonderful support and for having the best cleaning site on the world wide web!" Beth Ford, Fleur-de-Lys, Inc, Greenwood Village, Colorado
"I am so glad I found this website. I am currently with a franchise that charges a lot but doesn't give you a clue on how to start. This is just great. Every time I log on and realize all the information that is available to me, I am in overly excited. Thank you all so much, now I can start to branch out on my own." Samantha Samuels, Legacy Cleaning Services,LLC, Mcdonough GA
"Jean - Love the site!!! This is a godsend for someone like me who is new to this business! All the info I need to get started and plenty of support!! Thanks again!! Looking forward to sharing my success with all!!!" Patrick Austin, Austin's Cleaning Service, August GA |
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Sales and Marketing
Having a successful cleaning business requires more than knowing the proper tips and techniques to effective clean residential homes and commercial properties. You have to know how to market yourself and your cleaning business. This will get you not only your first cleaning account, but can build your one-person shop up into a profitable cleaning company. Do you know where to find cleaning customers? Have you developed a networking circle so your business name will be passed around to others in the community?
It's not always easy to pick up the phone and make that cold call that may or may not lead to a new account. Doing the right research beforehand and knowing the right things to say might just get your foot in the door. Being successful in your business means looking like a professional. Have you developed the right tools to market your business to prospective customers? Do you know what tools you should have on hand when someone asks for information about your cleaning company? Once you've developed your core customers, what happens next?
You can grow your cleaning business by adding more customers, but you can also offer your customers more services. The articles in this section will help you market and grow your cleaning business, as well as give you tips on handling customer complaints and how to deal with price increases.
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Putting Your Cleaning Business Website on the World Wide Web
Jean Hanson
Is your cleaning company on the World Wide Web? If not, you could be missing out on potential customers. Don't even know where to begin? You can hire a professional website designer, a student or even do it yourself. But before you begin you need to sit down and plan what will go on your cleaning business' website. . . . keep reading
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Make the Home Page of Your Cleaning Business Website a Sales Tool
Jean Hanson
Every day, millions of consumers and businesses either buy products online or use the Internet to find out more information about the products and services they need. You may have customers out there who are "surfing the web" looking for a new cleaning company. Just remember, most people will stay on your home page for a short period of time - only 10 to 15 seconds. . . . keep reading
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How to Leverage your Best Cleaning Clients to Get More Sales
Jean Hanson
Most businesses, including those in the cleaning industry, find that they get most of their business from just a few key clients. And these companies soon realize that this has something to do with the 80/20 rule. What is the 80/20 rule? Simply stated, the 80/20 rule means that 20% of your resources (or cleaning clients) bring in 80% of your results (sales) . . . keep reading
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Turning Setbacks into Success
Jill Konrath
Do you get frustrated when things get challenging for your cleaning company? Is it difficult to set up appointments with prospective clients and our your competitors under-cutting your prices? Don't get discouraged. There are ways to turn these setbacks into success! . . . keep reading
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How to Raise the Prices You Charge to Your Cleaning Customers
Jean Hanson
Are you finding that the prices you charge your cleaning customers are not high enough to cover your costs and make a profit? It's never an easy decision, but it might be time to raise the price of your cleaning services. So how do you raise your prices and not lose customers? . . . keep reading
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Make More Money By Changing Your Cleaning Customers' Light Bulbs
Jean Hanson
One way to generate more income and more profit for your cleaning company is to offer additional services to your existing customers. Many cleaning companies have offered extra services such as hard floor care and carpet cleaning services. But have you thought about changing bulbs for your customers? It means one less thing your customer has to deal with and more profit for your cleaning company. . . . keep reading
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8 Strategies to Guarantee Success in Cold Calling
Wendy Weiss
Are you in the process of building up your cleaning company? Cold calls are one way to add customers to your cleaning schedule. Although making cold sales calls might be a bit intimidating, if you know how to make a cold call and target your market, you increase your chances of making that contact that will lead to additional business for your cleaning company. . . . keep reading
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Add More Profits to Your Cleaning Company by Offering Spring Cleaning Services
Jean Hanson
Even though there is still cold weather in some parts of the country, winter is officially over and the spring season is here! For many, spring is the time to do a thorough cleaning to get rid of all the dust, soil and build-up that has collected over the winter months. Spring is also a time you can promote the special services that you have to offer. . . . keep reading
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10 Ways to Build Profit in Your Cleaning Business
Jean Hanson
There are lots of reasons people start a cleaning business - you wanted to start your own business but didn't want to sit behind a desk, you enjoy cleaning or you wanted out of the typical 9 to 5 rat race. No matter what the reasons were that you started your cleaning business, you won't be able to stay in business long unless you are making a profit. With more and more people going into the cleaning field each year, how do you stay competitive, yet earn enough to make a living? . . . keep reading
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Grow Your Cleaning Business By Creating a Referral Machine
Jean Hanson
One of the fastest ways to grow your cleaning business is to get referrals from your current customers. There may be times when a customer will pass your company's name along without any prompting from you. However, to really get your clients to work for you, it's important to encourage referrals. . . . keep reading
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How to Handle Customer Complaints in Your Cleaning Business
Jean Hanson
No matter how large or how small your cleaning business is, there is going to come a time when you answer the phone and find a customer on the other end who has a complaint. How you handle that complaint can have either a positive or negative impact on your business. . . . keep reading
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Tips for Winning the First Sale in Your Cleaning Business
Jean Hanson
Winning those first few sales is one of the toughest challenges you'll face when getting your new cleaning business off the ground. Some prospects may be uncomfortable working with a new business owner. They may be interested in your services, but feel you don't have the experience they're looking for. . . . keep reading
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How to Use Keywords to Drive Traffic to Your Cleaning Business Website
Jean Hanson
If you want your prospective clients to find your website, then you need to show up on the top 1 or 2 pages. It's not likely that potential customers will find you if you are using generic keywords such as "cleaning company" or "janitorial service". To get your website on the first page or two, you need to build your page around local keyword phrases. . . . keep reading
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Words to Use and Words to Avoid
Wendy Weiss
What words do you use when trying to get a new account for your cleaning company? Using the right word can help close the sale, while using the wrong words might just drive your potential customer to another cleaning company. Did you know words such as "contract" or "difficult" can scare away potential clients? . . . keep reading
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Networking Tips for Cleaning Companies - Part Two
Jean Hanson
Networking is a great way to market your cleaning business, and in order to do it effectively, you need to plan ahead so you know what you want to accomplish at each event. You also need to grow and nurture your network to keep it fresh! . . . keep reading
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