Ready to start a cleaning business? Learn how to start and grow your janitorial, office, commercial or home cleaning business today!Ready to start a cleaning business? Learn how to start and grow your janitorial, office, commercial or home cleaning business today!
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home | Sales & Marketing
 

Sales and Marketing

Having a successful cleaning business requires more than knowing the proper tips and techniques to effective clean residential homes and commercial properties.  You have to know how to market yourself and your cleaning business.  This will get you not only your first cleaning account, but can build your one-person shop up into a profitable cleaning company.  Do you know where to find cleaning customers?  Have you developed a networking circle so your business name will be passed around to others in the community?

It's not always easy to pick up the phone and make that cold call that may or may not lead to a new account.  Doing the right research beforehand and knowing the right things to say might just get your foot in the door. Being successful in your business means looking like a professional.  Have you developed the right tools to market your business to  prospective customers?  Do you know what tools you should have on hand when someone asks for information about your cleaning company?  Once you've developed your core customers, what happens next? 

You can grow your cleaning business by adding more customers, but you can also offer your customers more services. The articles in this section will help you market and grow your  cleaning business, as well as give you tips on handling customer complaints and how to deal with price increases.

Episode #34 -- 5 Rules of Marketing That Will Guarantee a Steady Stream of Cleaning Clients
Jean Hanson
Episode #34 -- 5 Rules of Marketing That Will Guarantee a Steady Stream of Cleaning Clients Before you can convert prospects into cleaning clients, five things must happen. Learn the five basic rules of marketing that will guarantee a steady stream of cleaning clients. . . . keep reading
Building A Referral System For Your Cleaning Business
Jean Hanson
Building A Referral System For Your Cleaning Business Cleaning business owners love referrals because it's a quick and easy sell. That's because the prospect is already predisposed to do business with you. In other words, they came to you on the recommendation of someone they know, like and trust. But the problem is, most referrals happen by chance so you can't rely on building your business by word of mouth alone. . . . keep reading
Tips for Making Telephone Sales Calls for Your Cleaning Business
Jean Hanson
Selling cleaning services by making phone calls can be tough, and many people may not be cut out for it. But if this is an avenue you want to pursue for marketing your business, here are some tips that will help you become more successful: . . . keep reading
Parking Lot Safety Tips For Janitorial Employees
Steve Hanson
Janitorial employees are often faced with personal safety concerns when working at night, especially if they move from building to building. Female employees in particular have a valid concern. . . . keep reading
AUDIO: Yes, You Really CAN Get Cleaning Clients From Facebook!
AUDIO: Yes, You Really CAN Get Cleaning Clients From Facebook! This is an interview with Carlos Martinez, owner of Dura-Shine Clean in Washington state. Carlos has unlocked the secrets to using Facebook to gain clients for his cleaning business. Learn his strategies and real life stories of how he is growing his business through Facebook . . . keep reading
Episode #30 -- Client Retention for Cleaning Companies. Do You Know Your Numbers?
Jean Hanson
Episode #30 -- Client Retention for Cleaning Companies. Do You Know Your Numbers? Do you know your client retention rate? Are you happy with it? If you're not happy with your numbers, what are you doing to do to change it? This video explains the formula for tracking client retention, acquisition and attrition for your cleaning business. . . . keep reading
Sales Tips For Reaching The Decision Maker For Cleaning Services
Steve Hanson
If you've done any research on reaching the decision maker for cleaning services, then you're probably already aware that you should use a "top-down" approach. In other words, start by contacting the CEO, President or Owner of the company/building. . . . keep reading
Episode #29 -- The 5 Most Common Marketing Mistakes Cleaning Business Owners Make
Episode #29 -- The 5 Most Common Marketing Mistakes Cleaning Business Owners Make Many cleaning business owners don't understand why their marketing isn't working. This episode points out the 5 most common marketing mistakes cleaning business owners make and tips for getting on the right track. . . . keep reading
NEWSLETTERS for Commercial Cleaning Companies
NEWSLETTERS for Commercial Cleaning Companies FEBRUARY ISSUE NOW AVAILABLE! Sending monthly newsletters is the #1 way to stay in front of your clients and prospects. The best part is, WE do all the work of creating the content! All you have to do is personalize it for your business by adding special offers and company updates. Then take it to your local printer or upload it to an online printer. You can even upload it to your website for online reading. This is a 4-page, full color newsletter. You will have it printed on 11x17 paper, folded in half. New issues every month! Order monthly or buy an entire year for a discounted price. Click here to see sample issues. . . . keep reading
Episode - #28 Is all the talk about building relationships to build your cleaning business just a bunch of hype?
Episode - #28 Is all the talk about building relationships to build your cleaning business just a bunch of hype? Everyone talks about building relationships to build your cleaning company. But most people don't have the patience to do this. This episode will explain why it's not just a bunch of hype -- it really works! . . . keep reading
Direct Response Marketing Materials for Commercial Cleaners
Direct Response Marketing Materials for Commercial Cleaners Attention Cleaning Business Owners! STOP sending out ho-hum marketing materials that are doomed to hit the recycling bin without even getting opened! What if you could send marketing materials that grabbed your prospect's attention and got them to keep reading your offer? That's what happens when you send marketing collateral with headlines that hit their hot buttons. It grabs their attention and increases your response rate! Choose from 6 flyer templates or 6 postcard templates, created in Microsoft Word, so they're completely editable for your company. . . . keep reading
Episode #24 -- How Do I Land My First BIG Cleaning Account?
Episode #24 -- How Do I Land My First BIG Cleaning Account? If you have a commercial cleaning company and have always wondered how to land BIG accounts the episode will explain how it works! . . . keep reading
Is Price Really the Objection?
Sharon L. Cowan, CBSE
Is Price Really the Objection? We hear daily about proposals being rejected because of price or that prospects are looking at bottom line numbers only and don't care about the delivery of service. Or perhaps you are reading that EVERY prospect is price driven and the only way to win accounts is to be the lowest guy in town. Now, while many RFPs or ITBs require that lowest price wins the award, there are many prospects who are looking for a different level of service when hiring a janitorial company. Seeking out those who are value driven and marketing to those prospects will be a great use of your time and energy. . . . keep reading
AUDIO: Overcome Objections and Close More Sales
AUDIO: Overcome Objections and Close More Sales This is a recording of a member telephone discussion. Objections are a natural part of the sales process and addressing them is critical. You must become an expert at understanding whether repeated objections are a true stall or just a buying signal to help you move the sales forward. Steve Hanson co-founder of TheJanitorialStore.com explains how important objections are to your sales process and why you don't want to miss any of them. You'll learn how to respond to objections like "The price is too high", "I want to think it over", and "I'm satisfied with my present cleaning service". . . . keep reading
LinkedIn Guide
LinkedIn Guide You've Got to be in it to Win it. If you're one of those cleaning business owners that procrastinates when it comes to social media, then this quick read, 12-page guide may be just what you need to get off your butt and join the rest of us taking advantage of sites like LinkedIn! This is a FREE download for members of The Janitorial Store. . . . keep reading
Episode #21 -- Cleaning Client Objections and What to Say
Episode #21 -- Cleaning Client Objections and What to Say Many cleaning business owners are stumped when a client raises an objection. How do you respond when they say your price is too high or they're happy with their current service? . . . keep reading
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