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home | Business Planning
 

Business Planning Articles

It takes more to running a successful cleaning company than just a broom, mop and elbow grease.  It takes proper planning so you get your cleaning business started off on the right foot and to keep it running smoothly. 

You have to find the right niche for your business and learn how to develop a network to market your cleaning services.  Having a successful business means knowing how much to charge, what additional services you can offer existing customers, when you should "fire" a customer, how to get up and running on a shoestring and ways to finance your business. 

Why You Should Diversify Your Cleaning Services
Steve Hanson
The cleaning business is one of the most obvious examples of what we call being in a service industry, the key word being "service." There are thousands of cleaning services, and therefore thousands of competitors. On the surface, many of them appear to offer basically the same thing: trash removal, restroom cleaning, vacuuming, dusting, etc. You may have a superior "product" by having the best training, best equipment, best employees, and best management techniques, but in a competitive market, an extra edge will put you at an advantage. One way to get that edge is by offering additional services that other companies do not offer. Diversifying your services gives you an opportunity to taking advantage of potential sales. . . . keep reading
How To Get Your Local Cleaning Business Found Online
Jean Hanson
Many cleaning business owners know the importance of having a website, but many don't know how to optimize it so that the local community can find them online. Here are some tips to consider when optimizing your website for local search. . . . keep reading
Sales and Use Tax for Cleaning Companies
Jean Hanson
Sales and Use Tax for Cleaning Companies We are all familiar with what sales tax is. You go to the store, restaurant, bowling alley, auto repair shop, wherever, and added on your receipt is that extra chunk of money known as sales tax. Yes, your state government needs to build roads, plow snow, pays its employees, etc. Each state sets its own sales tax rate, and even then, many large cities and counties tack on additional taxes above and beyond the regular state tax. Transportation tax and taxes on food and beverages are common ones. There are five states which charge no sales tax, namely Alaska, Oregon, Montana, New Hampshire, and Delaware. . . . keep reading
Twitter for Cleaning Companies: How to Get Started
Jean Hanson
Twitter for Cleaning Companies: How to Get Started Twitter is the newest and hottest social networking site to hit the internet. In 2008 alone Twitter grew by 422% and there are reports of 15 million Twitter users as of April 2009. You want to know the best part of it? It's Free! By using 140 characters or less you can start building relationships through Twitter that will eventually bring you business. . . . keep reading
Cleaning Business Mastermind Group Instructions
Move your cleaning business forward by joining one of The Janitorial Store's Cleaning Business Mastermind Groups! Joining a Mastermind Group is a commitment for those that are ready to take their business to new levels and be part of a team. You raise the bar for each other to set and achieve goals, brainstorm ideas and above all, bring support, energy and respect to your team. This is a program for growth. Your team is here to hold you accountable and provide you with unconditional support. Are you ready to take bold steps for a more successful cleaning business? . . . keep reading
AUDIO: Recap of the 2009 BSCAI Convention
AUDIO: Recap of the 2009 BSCAI Convention Jean and Steve Hanson recap the 2009 BSCAI Convention and Trade Show, held in Chicago. In Part 1, they discuss some of the presentations they attended including Bridging the Generation Gap, What is Marketing? -- The Difference Between Marketing & Sales (presented by David Holly, who is a member of The Janitorial Store's Panel of Experts), How Current Customers Are the Easiest Way to Grow Revenue and Explode Your Profits, and How to Build a High Performance Team. In Part 2 they recapa keynote speech from a NASA astronaut who spoke about the importance of teamwork, and they recap the Trade Show floor. . . . keep reading
How to Handle Special Requests in Your Cleaning Business
Steve Hanson
Do you ever get special requests for additional services from your customers? Maybe they decided to go through their old files and have a huge pile of papers and boxes that need to be hauled out to the trash. Or perhaps they had a birthday party and have a big mess in the breakroom with confetti all over the floor, cake crumbs ground into the carpet, and punch spilled all over. . . . keep reading
The New Account Startup! You Got the Job, Now What?
Sharon Cowan
The New Account Startup! You Got the Job, Now What? You got the call...you got the job! Now what? Where do you begin? You will want to put your plan in action so that you have a step by step map of how to get this account off the ground without a hitch. Start up nights are so important and can go smoothly or can be a nightmare resulting in an unhappy client from day one. . . . keep reading
5 Easy Steps to Creating an Actionable Marketing Plan for Your Cleaning Business
Jean Hanson
Whether you're just getting started in the cleaning business or you're a seasoned veteran, now is a good time to start a marketing plan (or refresh an existing marketing plan). With the economy in dire straights, it's every business for itself. There is a lot of competition within the cleaning industry so you need to find a way to separate yourself from the competition and the best place to start is by creating a new marketing plan. . . . keep reading
How to Use Reference USA to Build Prospect Lists
Jean Hanson
How to Use Reference USA to Build Prospect Lists One of the most frequently asked questions we get is about how to find prospects for a cleaning business. There are several paid services available, but there is also one resource that you can access for free as long as you have a library card and your library makes it available to you. The resource is called Reference USA. In this video, we show you how to search for specific target markets in your local area so you can start building your prospect list! . . . keep reading
Do You Need a Business Plan to Start a Cleaning Business?
Jean Hanson
Do You Need a Business Plan to Start a Cleaning Business? We recently had a new member ask the following questions: Do you think that a small newly started cleaning company needs a business plan or should have one? If so, why? Do you have a business plan? If so, how has it helped your business? . . . keep reading
Doing a Commercial Estimate? How is That Different from Estimating a House?
Sharon Cowan
Doing a Commercial Estimate? How is That Different from Estimating a House? CROSS CONCEPT SERIES: In the 6th Article of Our Series This Week, we discuss some differences between the residential and commercial property walkthrough. Just as in marketing and advertising, the differences are vast. . . . keep reading
How to Reduce Expenses and Add to the Bottom Line in Your Cleaning Business
Jean Hanson
How to Reduce Expenses and Add to the Bottom Line in Your Cleaning Business Business owners are struggling to make their cleaning business succeed in the current economy. We can all use some help in figuring out ways to save money. We've noticed that many of our members have some great ideas, so we ran a contest to see how many good money-saving suggestions our readers could come up with. We give a big thank you to all who responded. Look through these hints and see how many of them will help you! . . . keep reading
Do's and Don'ts for the About Us Page on Your Cleaning Business Web Site
Jean Hanson
Did you know that the About Us page is often the most visited page on your web site? Yet some cleaning business owners write the copy for this page with almost no thought to its importance. . . . keep reading
How to Break Out of the Janitorial Stereotype
Sharon Cowan
CROSS CONCEPTS SERIES: In this, our 5th installment, we will talk about Industry Image and how this is important in both residential and commercial business. This series explores how to successfully manage and grow residential and commercial segments of our industry at the same time. . . . keep reading
AUDIO: ISSA 2008 Recap
The Janitorial Store
AUDIO: ISSA 2008 Recap This is a recap of the 2008 ISSA trade show in Las Vegas, Nevada on September 8-11. . . . keep reading
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