Ready to start a cleaning business? Learn how to start and grow your janitorial, office, commercial or home cleaning business today!Ready to start a cleaning business? Learn how to start and grow your janitorial, office, commercial or home cleaning business today!
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"Steve - this site has so much valuable information!! From downloads, calculators, etc...the list goes on and on...Just wanted to say "THANKS!!!" To you and Jean for such a great site !!"

Steven Mooso
S&S Cleaning
Middletown, NY


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Arch Cleaning Services
Upper Marlboro, MD


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Kur-Vue Cleaning Services
Seattle, WA


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Facility Cleaning & Maintenance Ltd
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Spotless Cleaning Concepts LLC
Philadelphia, PA


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Free Marketing Ideas for Cleaning Companies
Steve Hanson
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When times are tough we look for ways to save money. That goes for businesses too. If you have a cleaning business, there are many things you can do to market your business that doesn't have to cost a small fortune.

Here are just a few:

  1. Submit articles to your local newspaper. This works better with small town newspapers or local community newspapers. When submitting articles, send them directly to the editor or to the person in charge of the appropriate section of the newspaper -- don't send them to the sports editor! The article should be timely and have a compelling headline.

  2. Submit articles to local magazines. Many communities publish their own magazine, and some even publish a women's magazine. The authors of the magazine articles are usually people who live in the community so they're always looking for new writers.

  3. Make a Public Service Announcement on the radio. Many local radio stations have a particular time of day where they make public service announcements. They usually invite guests who are involved in a community event or who have an unusual or noteworthy topic. Get creative and suggest an topic or talk about a local event the you're involved with.

  4. Post videos to YouTube. You might record an employee meeting where you ask your employee why they like cleaning. Then post the video to your website so prospective clients can see your happy employees. Who wouldn't want to hire a cleaning company that has employees who love to clean?

  5. Join LinkedIn and Facebook and connect with local business owners. When attending local networking events, find out who is on LinkedIn or Facebook and invite them to join you online. Building relationships is key to growing your business and these days you don't have to do it all in person! You can build very solid relationships with people online.

  6. Volunteer. Volunteering is a great way to get involved in your community and build relationships. Don't think about marketing your business while volunteering, rather think about making friends. Eventually you'll learn more about your fellow volunteers and they'll learn more about you. This is how relationship-building works.

  7. Make a donation to a silent auction at a business event. Many Chambers of Commerce hold member events and are often looking for donations for silent auctions. Put together a basket of cleaning-related items like microfiber cloths, carpet spotters, brushes, etc. Your business will be acknowledged.

Marketing your cleaning business doesn't have to be scary or boring - you can make it fun! When you think outside the box, you'll find lots of ways to get yourself and your business name out in the community. That's when the REAL fun begins!

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Steve Hanson helps owners of small cleaning companies build a more profitable and successful cleaning business through his online community at TheJanitorialStore.com. Read inspirational cleaning success stories at http://www.cleaning-success.com, and sign up for weekly cleaning tips at http://www.TheJanitorialStore.com.




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·  5 Easy Steps to Creating an Actionable Marketing Plan for Your Cleaning Business
·  Marketing Your Service To Commercial Customers: How Is That Different From Marketing Your Residential Service?


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