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| Here's what our members are saying...
"A quick note to say thank you for website and your recent
reply to a question I had. I'm just getting started in this business, and with
your help I am feeling more confident with each day that passes. Once again
thank you."
Steve Dodd
Commercial Cleaning Services
Broken Arrow, OK
"I had my first strip and wax
job and it happened to be a VERY picky Client. Well I have the advantage of
living very close to Steve and Jean. Steve offered to come and help. With
Steve's help we completed the strip and wax job. I learned so much and I am
extremity grateful for Steve and his commitment to helping his members succeed.
Steve and Jean you both are a GREAT blessing to our industry and an example of
true selfless individuals that I am proud to know. Thank you for all you do."
Matthew Kitzmann
Air Quality Solutions
Rochester, MN
"Steve, thanks for your help. I can't even begin to tell you
how valuable your site and help has made a world of difference to how we do
business."
Rocky Lozano
Big Sky Mountain Enterprises
Great Falls, MT
"Steve thanks for all your
help. I got the contract. Just to let you know this site has been fantastic. I
have been in business for 4 months here and I have secured 6 contracts with your
help and info. Keep up the great work."
Tim Daniels
All Green-All Clean
Long Beach, MS
"Jean and Steve, this is a big thank you for your knowledge and expertise in operating your company. There is an old familiar saying, 'only in America'. Well that is how one should feel about The Janitorial Store. 'only at THE JANITORIAL STORE'. Where else can one go to find the wealth of information that you provide daily? Where else can one have experience people like you and people like Sharon Cowan, Dick Ollek and Debbie Sardone, just to name a few, share their knowledge of how to run a successful business. These are people who have been there and done that. Thank you and continue doing what you do best."
William Briggs
One Briggs Janitorial
Service
Woodbridge, VA
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5 Easy Steps to Creating an Actionable Marketing Plan for Your Cleaning Business
Jean Hanson
Whether you're just getting started in the cleaning business or you're a seasoned veteran, now is a good time to start a marketing plan (or refresh an existing marketing plan). With the economy in dire straights, it's every business for itself. There is a lot of competition within the cleaning industry so you need to find a way to separate yourself from the competition and the best place to start is by creating a new marketing plan. A marketing plan doesn't have to be complicated and you don't need to spend a lot of time on it. In fact, you could brainstorm your plan in the morning and get it down on paper by afternoon. Once the roadmap is created, it's simply a matter of incorporating your plan into your calendar and start taking action. Here are 5 easy steps you can take to create your Marketing Plan - just answer the following questions:
- What is your company's position the marketplace? How do your customers see you? What is your reputation? Be objective and write out a statement that summarizes where your business is right now and where you'd like to take it in the future.
- What is the goal of your marketing plan? What are you trying to accomplish? Increase sales? Enter a new market? Offer new services? Change your reputation in the marketplace?
- What is your marketing message? Your message needs to address the problems and needs of your target market. This is the foundation of your marketing plan. Ask yourself questions like:
- What problems and challenges does my target market have?
- What solutions do I provide?
- What proof do I have that I can deliver solutions? (testimonials, references)
- What makes my business stand out from the competition?
- What is my budget? Break down your marketing budget and sales goals by month, for the entire year. Use the SMART formula when planning your budget (Sensible, Measurable, Achievable, Realistic, Time Specific).
- What is my month-by-month plan? In order to make this work you need a detailed plan. Start by making a list of marketing activities by month. Once you have your list, incorporate each activity into your calendar so you can start taking action immediately. You'll do some of the activities on your list every month, and some less frequently. Here are some sample marketing activities you can incorporate into your plan: networking meetings, monthly newsletter, cold calling, postcards, gift certificates, press releases, special events, trade shows, volunteering, sponsorships, flyers, online marketing, social networking.
Stop "winging it" when it comes to marketing! By taking the 5 simple steps listed above you'll have a concrete, actionable marketing plan that will help jumpstart your year.Note: If you are a member of The Janitorial Store you can download our simple Marketing Plan Template and
Sample Marketing Plan. The template is a simple fill-in-the-blank form that will make it fast and easy to jumpstart your marketing plan today!
If you're not a member you can purchase our Business and Marketing Plans. Copyright © The Janitorial Store (TM)
Thoughts or comments? Please consider posting them to the discussion forum
Would you like to reprint this article in your newsletter, on your web site, or on your blog? You sure can! As long as the article is complete and unaltered (including the author information below). Send a copy of the reprint to us by filling out the contact form, including the URL of the published article. (Make sure all links are live if placed in an e-zine, on a web site or blog.)
You must include the following information at the end of each article you reprint:
Copyright © TheJanitorialStore.com. All Rights Reserved.
Steve Hanson helps owners of small cleaning companies build a more profitable and successful cleaning business through his online community at TheJanitorialStore.com. Read inspirational cleaning success stories at http://www.cleaning-success.com, and sign up for weekly cleaning tips at http://www.TheJanitorialStore.com.
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