David has been involved in the cleaning industry for almost 30 years, working in virtually every facet of the business. He was the VP of a regional cleaning contractor, Director of Sales & Marketing for S.C. Johnson Professional, and Director of Marketing for Multi-Clean. He is now the President of Don't Panic Productions, Inc., a new media development company that produces training and marketing materials for companies and organizations in the cleaning industry.

David is the co-author of the book Green Cleaning for Dummies published by Wiley Publishing, Inc., Green Sales Tips, published by The Green Cleaning University Press, and the recently published The Business of Green Cleaning published by the IFMA Foundation. He is the founder of Green Clean University. He is also a member of The Ashkin Group, a consulting firm dedicated to Greening the cleaning industry. As a member of The Ashkin Group, David works with companies and organizations at every facet of the industry, from manufacturers and distributors, BSCs and end-users, to government and non-profit advocacy groups. The Ashkin Group's efforts range from education, to program development and implementation. A frequent speaker at conferences in the United States as well as internationally, David devotes the majority of his time to green cleaning issues.

Contact David at:

612-605-6651

david@dontpanicproductions.com

davidholly@ashkingroup.com

http://www.greencleaningfordummies.com

Click on the play button below to listen to the interview with we did with David. He discusses the the definition and importance of green cleaning, including: chemicals, equipment, tools, procedures and processes. Learn how to reduce the impact of cleaning on the people in the buildings you clean and how to reduce the effects of cleaning on the environment. Learn ways to begin green cleaning economically and how how you can help building owners become certified in the LEED program. David also talks about green associations, certifications and where he sees green cleaning 5 years from now...plus much more!